Google Ads campaigns built for your customers

We provide data-driven Google Ads management focused on the metrics that matter. Your business is unique and so is our approach. Our PPC specialists will work closely with you to determine your business goals and objectives to develop a bespoke PPC solution. Whether you need to increase your eCommerce sales or need to acquire new customers, our data-centric management service is tailored to your business. We are platform and channel agnostic, allowing us to create high performing PPC campaigns regardless of your media spend by utilising the most effective approach for your business and industry.

Successful pay per click advertising requires a strategic approach, thorough research and analysis, and technical expertise and capability to achieve targeted ROI and margins.

Our Google Ads agency and PPC specialists in Melbourne measure our success by one simple metric, the success and growth of your business, treating every dollar we spend for you, as though it was our own.

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COMPLEX SIMPLICITY

We focus on the metrics that matter

We focus on the metrics that matter to your business and not vanity metrics such as impressions, clicks and ad positioning. We understand that the most important metric is that of the growth and success of your business. We drive highly transactional traffic, improve conversion rates on your landing pages, increase your customer engagement and focus on exceeding your target ROI.

As PPC marketing and advertising is one of the most measurable digital marketing channels, we utilise, various ad networks, ad types and platforms, focusing on your target audience along each stage of the customer journey. SEM (search engine marketing) provides effective short term results via immediate traffic, improved ROI and effective audience targeting and medium to long term results with measurable and trackable activity and performance.

PPC OPTIONS

Pay Per Click ad types

Search

Advertise your product or service in search engine results and local map listings. Target highly relevant and qualified keywords. Generate sales and leads with clear ROI and performance reporting.

Display

Advertise your business with banner ads across a huge network of websites. Target people based on their search history or websites they visit Promote new campaigns and create brand awareness in your target market.

Shopping

Advertise your products on the Google shopping network. Target people already searching for your product with rich & visual product ads. Drive ad clicks to your product pages & grow your ecommerce sales.

Remarketing

Show ads to people who have recently visited your website. Remarket to users who didn’t purchase or submit a lead and get them back to finish their conversion. Drive leads and sales by re-engaging customers in the decision marking stage.

WORKING WITH BRANDS YOU KNOW
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PAVING THE PATH TO PURCHASE

We create the right path for your audience

We provide data-driven Google Ads management focused on the metrics that matter. Your business is unique and so is our approach. Our PPC specialists will work closely with you to determine your business goals and objectives to develop a bespoke PPC solution. Whether you need to increase your eCommerce sales or need to acquire new customers, our data-centric management service is tailored to your business. We are platform and channel agnostic, allowing us to create high performing PPC campaigns regardless of your media spend by utilising the most effective approach for your business and industry. Successful pay per click advertising requires a strategic approach, thorough research and analysis, and technical expertise and capability to achieve targeted ROI and margins.

Our Google Ads agency and PPC specialists in Melbourne measure our success by one simple metric, the success and growth of your business, treating every dollar we spend for you, as though it was our own.

ROAS and CPA calculator

Use our free tool to gain better visibility around your Return On Ad Spend (ROAS) and Cost Per Acquisition (CPA). These tools are incredibly helpful when defining what the benchmarks need to be for sustainable advertising.

For every dollar you spend you get back:   $46.82
Average cost to acquire a sale:   $2.75
ADVERTISING TECH STACK

We’ve mastered your ad tech

Our advertising specialist team’s knowledge spans wide across a diverse range of ad platforms, tools and reporting methods. Whether it’s new or classic - we’re all over it.

COMPARING PLATFORMS

Showdown: Google vs Microsoft

Google Ads management provides a suite of ad formats and targeting that can allow you to capitalise on customers searching for your product or service. Taking a strategic approach in how you build your ad campaign will guarantee you are getting the best ROI for each dollar spent.

What the stats say:

  • Google Ads convert 50% better than organic search results
  • Google Ads results receive 65% of the clicks that started with buying keywords, while organic results only receive 35%
  • 69% of searchers that result in a mobile call to a business are straight from Google Search.

Formerly “Bing” Ads, there are many reasons to start incorporating Microsoft search advertising into your digital marketing strategy. It actually makes up 15% of total searches in Australia, has less competition and therefore a lower cost per click.

What the stats say:

  • Bing handles 6 billion searches per month
  • Average cost per click is $1.54 vs $2.69 on Google
  • Bing ads have an average conversion rate of 10.39% vs 8.65% on Google
  • Discover the power of Microsoft Ads for your business today.

Let’s get started growing the revenue from your digital marketing.

Get a comprehensive digital marketing audit plus a 30 minute consultation with an award-winning strategist.

Can’t wait? We’re ready to talk now. tel 1300 796 122
Your questions answered
Common questions we get

Given the amount of usage social media platforms can generate from users from every walk of life, the greatest asset available is the data they collect. If a business takes the time to map out their target market, and understands their ideal customer, then Social Media Advertising can help them to speak directly with these people in a way never before possible. Given the ability to apply a budget that is appropriate to your business, simple analytics to review performance, and quick, real-time results to allow constant refinement, this is an avenue of digital marketing capable of delivering the highest return on investment than any other channel.

The social media channels you use to convert users into customers isn’t nearly as important as the strategy you employ to do it. And any good strategy starts with identifying who you are trying to target. For example, you will not use the same tactics on Facebook to win over users on LinkedIn. Sometimes it is crucial to be highly active across multiple channels to deliver real social proof to potential customers. When you work with the Social Media Advertising team at Clearwater, we take the time to develop a clear roadmap on how to achieve your specific goals across the channels available to you, focusing more on the actions and efforts the convert best, as opposed to the specific channel.

Social Media Advertising and Google Ads are both powerful tools to promote your brand in front of a targeted audience ready to engage with your business. The performance of campaigns in converting these audiences will depend on how skilfully it is built and optimised. While every business and industry is different, and therefore will experience varying levels of success across the available channels, each platform has its place within a well-rounded digital marketing strategy and should be utilised to ensure all members of a target audience are being adequately reached.

Clearwater Agency is an Australian owned and operated, providing digital services to Australian businesses, large and small. We are based in Melbourne and work with businesses Australia wide, including Sydney, Brisbane, Perth, Adelaide and Hobart.

To achieve success with Social Media Advertising means crafting a profile and ads campaign that outperforms your competitors time and again. It means showing more value to your target audience to interrupt scrolling on their feed and make them consider your brand. And with the saturation of content available across the many social platforms in circulation, this can be extremely difficult.

The Social Media Advertising specialists at Clearwater take our clients to the next level by building a service around research and targeted demographics, determining when and where it is best to allocate your resources for the ultimate return on investment.

Unlike organic social media marketing, where businesses use the platforms available to them to post free, valuable material to engage and grow their following, Social Media Advertising is a more direct approach with a budget placed behind advertisements. Your capabilities will vary based on the platform you choose to employ, but one key aspect that will be available to you is the audience research and targeting. Once you have created your social media ad, you will then be able to use the data collected on that platform to ensure it is seen by your target audience, based on demographics such as where they live, their interests, and their history engaging with other businesses. Social ads operate on what is known as a pay-per-click (PPC) model, where businesses are only charged once someone clicks on their ad.

Rather than asking how much a Social Media Advertising campaign costs, it is more prudent to weigh up your goals against your available investment. The pay-per-click (PPC) model means you will only pay when someone actually clicks on your ad, but the resources you apply behind these can vary depending on the competitive nature of your industry and the audience you are targeting. It is far more practical to give context to your investment by first outlining what it is you are looking to achieve, how quickly you need to achieve it, and placing the appropriate resources behind your campaign in order to make that a reality.

Success then follows with the refinement of your Social Media Advertising campaigns. When you are new to the practice, it can be hard to know exactly how to optimise your campaigns, so it requires less budget to acquire customers or qualified leads.

Organic social media marketing can feel quite safe, as you only need to invest your time to get results. Moving into paid advertising across multiple social media platforms can therefore be daunting, as you are having to allocate larger amounts of resources in order to chase a higher return on investment in the future. That is why it is so crucial to partner your business with a Social Media Advertising agency who knows how to get you results.

If you are having difficult selecting the right agency for you, ensure you find a partner that begins by creating a unique Social Media Advertising plan for your business and goals – there are too many cookie-cutter solutions in circulation which won’t deliver the results you need.

You will also need an agency clear on how they measure performance. When you invest your resources behind any form of advertising, there is no room for guesswork, so you should receive clear, frequent, and fully transparent reporting demonstrating a return on investment from your campaigns. The key is to research and engage with an agency you trust to propel your business before a target audience ready to make the most of your products or services.

Social Media Advertising works best when a strong strategy is built on top of a target audience and clear goal setting. Common issues spring from campaigns created without a clear purpose or direction, having budgets and resources wasted by going to broad with their approach. The key skill and benefit behind Social Media Advertising is the wealth of data collected by the platforms, allowing businesses to target their audiences with more success than ever before. Unfortunately, many feel like selecting a refined niche might limit their potential and opt for casting a wider net. This actually wastes your budget placed behind your campaigns on audiences not looking to convert. Keep the focus on your ideal customers to ensure every dollar is well spent towards converting engaged customers.