LinkedIn campaign management that works
LinkedIn paid marketing can aid you in finding the right corporate clients being the only true professional social platform. LinkedIn social media marketing allows you to divert traffic towards your website, find quality leads, market your expertise through efficient content and enhance your network.
LinkedIn marketing can also support you in finding the right talent for your business It is the number one platform for B2B marketing to create brand awareness, drive traffic and generate leads.
There are more than 600 million professionals on LinkedIn and it is easier to make professional terms with corporate clients. Over the years, it has come forward as the leading social platform for making professional connections.
Choose the quality connections. Not many but the right ones
LinkedIn ads management gives you the chance to build an effective B2B marketing network. You need to have a result-driven strategy and approach to hit the right connections for your business.
Whether you are new to LinkedIn marketing or you are already aware of its capacity but don’t know how to use it to the fullest potential, Growex is here to play its part providing you the best LinkedIn ads services. We will plan, strategize and implement what’s beneficial for your business. By hiring our digital agency you will be able to find the right audience to convert into loyal clients. Our thoughtful campaigns will build brand awareness & recall, generate leads, increase your sales and grow your client base.
- Audience reach – over 600 million active users
- High performing platform for B2B marketing
- Targeting capability – matched audiences & custom targeting
- Ad variety – from video to text
- Increased visibility of your brand
- Message Ads – private message target group
Attractive Linked Ad Formats
LinkedIn advertising allows you to communicate with your audience at each stage of sales cycle. You can start building awareness, get noticed by the audience and ultimately increasing your conversions or sales. This platform provides you impactful and mind blowing ad options to choose from which includes:
You must have seen sponsored ads by LinkedIn while scrolling down LinkedIn feed. All these ads appear in the feed of potential audiences.Three different ad formats namely single image ads, video ads, and carousel ads are available under sponsored ads.
They allow you to:
- Target your audiences using precise, profile-based first-party data
- Reach the right audience
- Get leads, build awareness, and boost opportunities at every stage of the sales cycle
Talking about Text Ads, they are simple but highly productive pay-per-click (PPC) or cost-per-impression (CPM) LinkedIn paid marketing. Text ads have following benefits:
- Easier to create LinkedIn campaigns
- Adaotable messages to your target audience
- Pay for only the ads that work with per click per impression
The nect type is Message ads that allow you to seek prospects on LinkedIn Messaging. By using these LinkedIn ads services, you can:
- Send direct messages to your potential persons
- Achieve strong user engagement and response rates
- Measure value by seeing which roles and companies are engaging with your ads
Why LinkedIn marketing should be a part of your social media your strategy.
Do you know that 4 out of 5 managers within a company use this platform for professional link building. Your excellent LinkedIn ads management can help you connect with the key decision makers to avail golden opportunity of making relationships with big companies.
As per the recent study conducted by market leaders, Hubspot, LinkedIn Ads converts more users into leads as compared to other platforms. No doubt, LinkedIn social media marketing can provide exceptional ROI for your business.
LinkedIn ads provide impactful custom targeting and relatable audience capacity. This targeting helps you ti narrow down your audience to filter the most potential ones. This includes, industry specific variables as well as standard demographic information such as job title, company size, skill, seniority and industry.
Apart from typical advertising options you find on other social media platforms LinkedIn marketing provides you a detailed list of various ad options and choices. It includes, Text ads, Sponsored InMail, Dynamic ads, Message ads and Programmatic display ads.
Hand over LinkedIn Ads Management Services to an experienced Digital Agency
We are committed towards delivering the best LinkedIn ads management services to grow our clients. We keep our clients in loop, starting from getting on board with us, going through growth cycle till overcoming all challenges. Our team of pros ensure that your brand is in the right direction.
We send monthly report to our clients explaining all the key performance metrics and insights. Whenever our clients need guidance, we are always there. We never leave your concerns unattended.
LinkedIn is a social media platform unlike any other. Built to allow professionals to network and connect with each other over opportunities, it has exploded to be one of the primary avenues for B2B organisations to reach the decision-makers within their target audience. The content and branded marketing collateral has exceptional engagement given the users are searching for real value from the platform – in fact, studies suggest 80% of B2B marketing leads from social media are all born and won on LinkedIn.
LinkedIn Advertising is a refined application of this process, upon which businesses can create highly tailored, sponsored ads for their target audience in order to expand their reach beyond existing follower counts.
When done successfully, LinkedIn Advertising campaigns can place your business in front of millions of potential clients and partners. It is important to remember that these audience members are far different to those on other social media platforms, such as Facebook and Instagram. Whereas those users might be more willing to browse and are open to being surprised, LinkedIn audiences only want to be exposed to content that will benefit them in their professional field. Fortunately, audience targeting is refined to work for the platform, allowing users to target the ideal ad formats based on more demographics like professional job titles, industry, business models and more. This means that LinkedIn Advertising often comes with a higher cost per click (CPC) than other platforms but can come paired with conversions holding a far greater transactional value.
Organic posting on LinkedIn refers to any pieces of content you have made available or shared on your account without paid promotion behind it. LinkedIn Advertising, on the other hand, is creating posts and actions with a budget behind it in order to push the content in front of targeted audiences beyond your existing follower count.
LinkedIn as a platform is designed to benefit professionals looking to network for mutually beneficial opportunities, and so it makes sense that LinkedIn Advertising campaigns benefit businesses fitting this description. Whether that makes you a small business trying to increase your lead generation results, or a larger organisation pushing brand awareness to overcome your competitors, there are effective strategies waiting to be utilised by you.
LinkedIn Advertising is only an effective marketing avenue when campaigns are created and maintained by someone in-tune with the platform. Without a keen understanding of audience targeting and the nuances around developing creatives that spur engagement can lead to businesses losing a dangerous amount of marketing budget on ailing campaigns.
Here at Clearwater, our LinkedIn specialists spend all day, every day, studying the social media platform to better understand what campaigns are rewarded most by audiences and generating hyper-focused testing and optimisation processes for unparalleled return on investment.
LinkedIn Advertising works similarly to other paid Social Media Advertising tools. Once an ad has been designed and created, users will operate on a bidding system where a budget is submitted alongside audience and campaign selections with Campaign Manager. This will then place the ads within a rapid auctioning system to allocate whether it will be considered relevant and shown to specified audiences. Therefore, in order to create a winning LinkedIn Advertising campaign, you must find the perfect combination of bidding amounts, sharp audience targeting, and relevant messaging to see it posted and generate a healthy return on investment.
LinkedIn Advertising allows users to invest flexible budgets based on the goals they are looking to achieve, and the timeframes upon which they want to achieve them. The cost behind each ad will varying depending on a range of factors, such as the audience you are targeting, the objectives behind your campaign, and of course the bidding necessary to win the auction process for it to be shown. There is also a minimum daily budget amount required when starting on LinkedIn of $10 to be aware of, and cost per clicks can range around the $5 mark. It is important to remember, however, that despite the amount spend on the ads, this has to be placed into context with return on investment from the quality of the ads and their ability to convert.
The amount of time it takes to build a LinkedIn Advertising campaign will vary depending on a variety of factors. If you are tackling it yourself, it will naturally take some time to become familiar with the platform and completing the due diligence to develop powerful creatives and proper audience targeting. At completion LinkedIn will also require approximately 24 hours to review new ads to ensure they align with policy guidelines before sending it live.
If you decide to work with an agency to develop your LinkedIn Advertising campaigns, the process will differ slightly as the specialists walk you through the process to ensure everything is aligned with your business and goals. At Clearwater, we carve out the time needed to understand what you are trying to achieve in your campaign and who you are trying to target, so we can develop a bespoke strategy that delivers this quickly. We are capable of doing this at speed given our extensive knowledge of the platform and the best practices for a range of industries, as well as our processes for constant testing, review and refinement.
LinkedIn Advertising offers a variety of formats designed to help you achieve a range of objectives. These include:
- Single Image Ads: These are the most common ads found appearing on users’ feeds,
working excellently for brand awareness and lead generation.
- Carousel Image Ads: This format allows businesses to display a range of products or
resources within their portfolio in one single sitting, ideal for giving potential
customers or clients insight to what they could receive when doing business with you.
Video Ads: Depending on the production quality of the videos used in your ads, this format
holds a lot of potential to draw in and hold the attention of audiences. This makes it
ideal for building awareness of your overall brand or new announcements made from the