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UNDER-UTILISED CHANNEL

Cost effective, high conversion ad platform.

Microsoft Advertising (formerly Bing Ads) provides advertising with advantages that are getting it a lot of attention. Formerly name Bing Ads, Microsoft Ads can provide marketers with lower cost per click, better conversion rates and untapped opportunities with lower competition compared to other platforms.

This includes the advertising possibilities in search engines such Bing, Yahoo! and the AOL network. Across display advertising options platforms include MSN, outlook.com, Windows and Xbox.

Whether you are new to Microsoft Advertising or looking for a Microsoft Advertising agency to partner with to manage your marketing campaigns, Clearwater will provide strategic, technical and execution capability for your business.

POWERFUL REASONS TO ENGAGE

Why engage Microsoft Advertising?

Many digital marketers overlook the Microsoft Advertising (Bing Ads) platform due to misconceptions, in particular, audience reach. The platform has continued to see year on year growth in audience growth with over 16 million unique monthly users in Australia alone.

When compared to other platforms such as the Google Ads network, Microsoft Advertising often provides cheaper cost per click, better conversion rates and lower competition across highly competitive verticals. Key demographic data suggests that 1 in 3 users on the platform have a household income of over $100k/pa.

What does this mean for your business? The platform provides marketing opportunities that you may have overlooked whilst providing more cost effective PPC options than other platforms such as the Google Ads

KNOW YOUR BING AUDIENCE

We create the right path for your audience

Clearwater will ensure that your audience can hear your voice. Whether you are needing to build brand awareness, increase revenue or reengage and improve your conversions, we ensure that we create a path for your target audience to your business.

We follow straight forward marketing principles that work, that is, we focus on your target audience at each state of the buy cycle. Whether this is hearing about your brand for the first time or looking to make online purchase as soon as possible, our campaigns will align to your customer journey.

We provide end-to-end strategy, from the initial recognition of your brand, through to taking action such as making a sale, or leaving an enquiry on your website. We identify the most effective platforms and ad types for each stage of the customer journey, in order to maximise your ad spend and improve conversion rates.

Age

73% of users are under the age of 45

Gender

45% are female and 55% are male

Education

33% of users graduated from college

Income

25% have a household income in the top 25%

DELIVERING THE GOODS

Microsoft Ads management that delivers

Whether you are new to Microsoft Ads marketing marketing, looking to review your campaign or have a Microsoft Advertising agency manage your campaigns, Clearwater can provide your business with PPC capability to improve your return on ad spend and maximise your online revenue.

Our Microsoft Ads management plans and advertising campaigns are bespoke, we understand that your business is unique.

We work with you to understand your business goals, objectives and timeframes to ensure that your ad campaigns deliver the performance you expect.

As an official Microsoft Advertising partner agency, our specialist team will setup, optimise, test and monitor your Microsoft advertising campaigns with monthly performance reviews and providing 24/7 access to live online performance dashboard re

JOIN THESE INDUSTRY-LEADING BRANDS
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Your questions answered
Common questions we get

Given the amount of usage social media platforms can generate from users from every walk of life, the greatest asset available is the data they collect. If a business takes the time to map out their target market, and understands their ideal customer, then Social Media Advertising can help them to speak directly with these people in a way never before possible. Given the ability to apply a budget that is appropriate to your business, simple analytics to review performance, and quick, real-time results to allow constant refinement, this is an avenue of digital marketing capable of delivering the highest return on investment than any other channel.

The social media channels you use to convert users into customers isn’t nearly as important as the strategy you employ to do it. And any good strategy starts with identifying who you are trying to target. For example, you will not use the same tactics on Facebook to win over users on LinkedIn. Sometimes it is crucial to be highly active across multiple channels to deliver real social proof to potential customers. When you work with the Social Media Advertising team at Clearwater, we take the time to develop a clear roadmap on how to achieve your specific goals across the channels available to you, focusing more on the actions and efforts the convert best, as opposed to the specific channel.

Social Media Advertising and Google Ads are both powerful tools to promote your brand in front of a targeted audience ready to engage with your business. The performance of campaigns in converting these audiences will depend on how skilfully it is built and optimised. While every business and industry is different, and therefore will experience varying levels of success across the available channels, each platform has its place within a well-rounded digital marketing strategy and should be utilised to ensure all members of a target audience are being adequately reached.

Clearwater Agency is an Australian owned and operated, providing digital services to Australian businesses, large and small. We are based in Melbourne and work with businesses Australia wide, including Sydney, Brisbane, Perth, Adelaide and Hobart.

To achieve success with Social Media Advertising means crafting a profile and ads campaign that outperforms your competitors time and again. It means showing more value to your target audience to interrupt scrolling on their feed and make them consider your brand. And with the saturation of content available across the many social platforms in circulation, this can be extremely difficult.

The Social Media Advertising specialists at Clearwater take our clients to the next level by building a service around research and targeted demographics, determining when and where it is best to allocate your resources for the ultimate return on investment.

Unlike organic social media marketing, where businesses use the platforms available to them to post free, valuable material to engage and grow their following, Social Media Advertising is a more direct approach with a budget placed behind advertisements. Your capabilities will vary based on the platform you choose to employ, but one key aspect that will be available to you is the audience research and targeting. Once you have created your social media ad, you will then be able to use the data collected on that platform to ensure it is seen by your target audience, based on demographics such as where they live, their interests, and their history engaging with other businesses. Social ads operate on what is known as a pay-per-click (PPC) model, where businesses are only charged once someone clicks on their ad.

Rather than asking how much a Social Media Advertising campaign costs, it is more prudent to weigh up your goals against your available investment. The pay-per-click (PPC) model means you will only pay when someone actually clicks on your ad, but the resources you apply behind these can vary depending on the competitive nature of your industry and the audience you are targeting. It is far more practical to give context to your investment by first outlining what it is you are looking to achieve, how quickly you need to achieve it, and placing the appropriate resources behind your campaign in order to make that a reality.

Success then follows with the refinement of your Social Media Advertising campaigns. When you are new to the practice, it can be hard to know exactly how to optimise your campaigns, so it requires less budget to acquire customers or qualified leads.

Organic social media marketing can feel quite safe, as you only need to invest your time to get results. Moving into paid advertising across multiple social media platforms can therefore be daunting, as you are having to allocate larger amounts of resources in order to chase a higher return on investment in the future. That is why it is so crucial to partner your business with a Social Media Advertising agency who knows how to get you results.

If you are having difficult selecting the right agency for you, ensure you find a partner that begins by creating a unique Social Media Advertising plan for your business and goals – there are too many cookie-cutter solutions in circulation which won’t deliver the results you need.

You will also need an agency clear on how they measure performance. When you invest your resources behind any form of advertising, there is no room for guesswork, so you should receive clear, frequent, and fully transparent reporting demonstrating a return on investment from your campaigns. The key is to research and engage with an agency you trust to propel your business before a target audience ready to make the most of your products or services.

Social Media Advertising works best when a strong strategy is built on top of a target audience and clear goal setting. Common issues spring from campaigns created without a clear purpose or direction, having budgets and resources wasted by going to broad with their approach. The key skill and benefit behind Social Media Advertising is the wealth of data collected by the platforms, allowing businesses to target their audiences with more success than ever before. Unfortunately, many feel like selecting a refined niche might limit their potential and opt for casting a wider net. This actually wastes your budget placed behind your campaigns on audiences not looking to convert. Keep the focus on your ideal customers to ensure every dollar is well spent towards converting engaged customers.

Discover how a Microsoft Advertising campaign can work for you
Speak to one of our Microsoft / Bing Ads specialists today.