Best practice SEO services

We turn the technical into tangible, real world results that extend far beyond the traditional SEO agency approach of keywords and organic search rankings. We measure our performance by the metrics that matters, the growth and success of your business.

Our bespoke approach and process ensures we align your business goals and objectives to deliver organic performance that translates into the growth and success of your business online.

Our philosophy is simple. We believe that digital success starts with a vision, a plan, and the capability and commitment of a partner that can bring it to life.

Powered by data, fuelled by passion, we are not your traditional agency. Our SEO strategists and campaign specialists in Melbourne will partner with you, providing exceptional digital capability, campaign management and performance.

RECENT AWARDS & ACCREDITATIONS
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COMPLEX SIMPLICITY

We bring the pieces together

There are no secrets or “magical” techniques for achieving success. Much like puzzle pieces, our services are the culmination and science of aligning and bringing core ranking factors and elements together. When these pieces are effectively assembled it provides a framework for achieving short, medium and long term success.

When core ranking factors and elements do not align effectively, it can lead to poor organic performance.

Whilst these elements can be reviewed, assessed and improved in isolation, they must be bought together in order to achieve optimal results. Much like a runner will focus on their stride, posture and breathing when racing, this approach provides a scientific and data driven approach for achieving organic success.

Our team will bring these core pieces together and understand that your business is unique. This holistic approach provides sustainable performance improvements, tangible deliverables and a roadmap to achieve your digital goals & objectives.

LOCAL ORGANIC SEARCH

Unlocking the potential of local search

Did you know that 30% of all mobile searches contain a location query with 76% of users searching with their smart phones visiting a nearby business within a day? Local provides businesses with more than location based visibility. Platforms such as Google My Business allow businesses to build brand awareness, credibility and provide users with access to reviews and other critical business information via Google Maps. Don’t overlook the power of local search, the reach and the opportunities it can provide to grow your business online.

Don’t overlook your local search

Local search engine optimisation refers to targeting your audience based on location and proximity of your business to their search queries. The process effectively targets local customers and prospective clients, providing one of the most cost effective and powerful forms on online marketing for your business. Local search is the foundation of a successful online campaign, connecting your business, brand and audience via organic presence and visibility in location based search results. Are you just starting with local organic search or looking for an agency to drive more online enquires, leads and sales? Clearwater will partner with you to provide strategic and technical capability to harness the potential of local search for your business.

Google maps is still being underutilised

The brilliant Google My Business is a tool provided by Google to allow business owners to list their business online for free. These listings results are referred to as Google Maps. These are the results you will see for location based searches that typically appear at the top of the organic search results. Unfortunately, getting listed is only the start of the process, having your business appear for search terms is where all the work begins. Google Maps provides tailored results for users examining location of the search user to then provide business listings, location, reviews and directions. Our team will ensure that your listing and website is optimised to maximise your organic visibility, rankings and local SEO performance.

Benefits include:

  • Google My Business is free & improves your online visibility
  • Improves credibility and trustworthiness
  • Google My Business improves your SEO
  • Provides potential customers and clients reviews of your business
  • Helps customers gain insights to your business
  • Google My Business offers the ability to create a website for your business, if you don’t have one
  • Improves website click-through rates and user engagement
  • Generate more leads and sales, online & offline
  • Optimise for voice search – 75% of all voice search results are based on the top 3 Google search results such as Google Maps
HOW WE ROLL

Success starts with your vision

Our On-page focal points

A SEO agency will use the term on-page to refer to elements of a website. These includes factors such content, architecture and code. Performance factors include speed, security and best practice coding for search engine visibility. These factors contribute to a strategy and are what an SEO company will work towards improving.

Content

One of the most impactful ranking factors is “content”. When we talk content we are referring to areas such as quality, uniqueness, freshness, content depth and the inclusion of target keywords.

Architecture

When we explore website “architecture” we are essentially referring to how your site has been built. This includes performance factors such as speed, security (https), mobile responsiveness (smartphones & tablets). It also refers URL structure as well as best practice implementation of redirects and canonicals

Code

This is the code/language that is used to bring web pages to life for web browsers and provide search engines the ability to understand and determine elements on a website. This includes titles, descriptions, structure and headings.

Our Off-page cornerstones

An SEO company will use the term off-page to refer to external factors of the website itself. These factors are typically outside the control of a webmaster, this can include backlinks. Backlinks are links pointing from one site to another.

Trust

A critical search engine optimisation element that determines organic search performance is “trust” level. These factors include domain authority (including links, shares), user engagement, referring to how website visitors engage and interact with your site. Finally, reputation, this being the authority of a website within its given market/category.

Links

When we discuss links we refer to a “link” from one website to another. The goal is to acquire links of value such as those from trusted websites. This in turn, will build domain authority.

User

This explores areas such as country and locality of a users search. User experience is a critical element here that looks at a how users interact with the site. This ties into user “intent” and how closely a page matches the intent of search queries.

HOW IT’S DONE

Our SEO process

01
Discovery
Digital success begins with understanding your business and your journey. In discovery, we learn about your business goals, objectives and brand. We go beyond keywords and rankings by creating bespoke campaigns to deliver your digital goals. As your agency, we benchmark your organic performance, identifying opportunities and core focus areas.
02
Strategy
We will benchmark your organic search performance, business goals, discuss your challenges and pain points and develop a strategy that aligns with your core objectives. We provide a roadmap, connecting the technical into real world, practical marketing campaigns to achieve your business goals & targets.
03
Fulfilment
During this stage, our organic search specialists team in Melbourne will implement & make technical changes on your website. These changes are typically changes under the hood (back end) that do not effect the design and user experience of your website. We focus on core ranking principles and follow best-practice on-site guidelines to improve organic search results.
04
Reporting
Core principles are testing, analysing, tracking and reporting. We continually track and measure expected organic results to determine if adjustments and changes are required. With this, we provide you with clear and concise campaign reporting to measure your marketing performance and ours.

Powered by data & fuelled by passion, we are an agency transforming Australian businesses, large & small.

TRUSTED BY BRANDS LARGE & SMALL
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CLIENT TESTIMONIALS

We get unrivalled SEO results

I am highly impressed the way they form their marketing strategies. Got my website done from them and then they started marketing for my brand. Every month I am getting more sales than the previous one. Hoping to grow bigger and bigger with them

five stars
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TrendLad

Leading Footwear Brand

I have been working with Growex for more than two years. They have enhanced my digital presence as well as my numbers. I am happy and can completely rely on them.

five stars
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Sanaya

Designer Brand

Growex is like a family to me. Their support and cooperation has made our brand a big name in the market. Their passion and enthusiam is commendable.

five stars
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Copy Pencil

Leading Stationary Brand

The best part about this agency is that they are highly focused on small or emerging brands unlike other agencies. This is something you won't be able to find in the market. Thanks Growex for taking care of my brand whenever needed. Best wishes for you always.

five stars
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Zero & Beyond

Kids Brand

CLIENT CASE STUDIES

Growth we’ve driven in numbers.

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Increase in website Revenue
+452%
TrendLad

This brand has touched Millions owing to our efforts. It is now a big name in the shoe market with an efficient conversion rate.

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SALES GROWTH
2X
Sanaya

Giving this brand record breaking sales every month, it has come out as a promising clothing brand for women. 

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CONVERSION RATE IMPROVED
+200%
Increase in website trafic month on month
Copy Pencil

Record high sales through Performance Marketing.

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CONVERSION RATE
5+
Years of partnership
Zero & Beyond

We initiated this kids clothing brand with our targeted marketing campaigns one year back. Now it has grown to a level where the conversion rate is 5% and it is growing quite fast and getting 2x sales.

SOCIAL TECH STACK

We work with all your social tech

Our social media specialist team’s knowledge spans wide across a diverse range of social mediums, applications and reporting channels. And if it’s something out of left field - we’ll learn it

Let Us Grow Your Revenue From Our Digital Marketing.

Get a comprehensive digital marketing audit plus a 30 minute consultation.

Can’t wait? We’re ready to talk now tel +923234304559
Your questions answered
Common questions we get

Given the amount of usage social media platforms can generate from users from every walk of life, the greatest asset available is the data they collect. If a business takes the time to map out their target market, and understands their ideal customer, then Social Media Advertising can help them to speak directly with these people in a way never before possible. Given the ability to apply a budget that is appropriate to your business, simple analytics to review performance, and quick, real-time results to allow constant refinement, this is an avenue of digital marketing capable of delivering the highest return on investment than any other channel.

The social media channels you use to convert users into customers isn’t nearly as important as the strategy you employ to do it. And any good strategy starts with identifying who you are trying to target. For example, you will not use the same tactics on Facebook to win over users on LinkedIn. Sometimes it is crucial to be highly active across multiple channels to deliver real social proof to potential customers. When you work with the Social Media Advertising team at Clearwater, we take the time to develop a clear roadmap on how to achieve your specific goals across the channels available to you, focusing more on the actions and efforts the convert best, as opposed to the specific channel.

Social Media Advertising and Google Ads are both powerful tools to promote your brand in front of a targeted audience ready to engage with your business. The performance of campaigns in converting these audiences will depend on how skilfully it is built and optimised. While every business and industry is different, and therefore will experience varying levels of success across the available channels, each platform has its place within a well-rounded digital marketing strategy and should be utilised to ensure all members of a target audience are being adequately reached.

Clearwater Agency is an Australian owned and operated, providing digital services to Australian businesses, large and small. We are based in Melbourne and work with businesses Australia wide, including Sydney, Brisbane, Perth, Adelaide and Hobart.

To achieve success with Social Media Advertising means crafting a profile and ads campaign that outperforms your competitors time and again. It means showing more value to your target audience to interrupt scrolling on their feed and make them consider your brand. And with the saturation of content available across the many social platforms in circulation, this can be extremely difficult.

The Social Media Advertising specialists at Clearwater take our clients to the next level by building a service around research and targeted demographics, determining when and where it is best to allocate your resources for the ultimate return on investment.

Unlike organic social media marketing, where businesses use the platforms available to them to post free, valuable material to engage and grow their following, Social Media Advertising is a more direct approach with a budget placed behind advertisements. Your capabilities will vary based on the platform you choose to employ, but one key aspect that will be available to you is the audience research and targeting. Once you have created your social media ad, you will then be able to use the data collected on that platform to ensure it is seen by your target audience, based on demographics such as where they live, their interests, and their history engaging with other businesses. Social ads operate on what is known as a pay-per-click (PPC) model, where businesses are only charged once someone clicks on their ad.

Rather than asking how much a Social Media Advertising campaign costs, it is more prudent to weigh up your goals against your available investment. The pay-per-click (PPC) model means you will only pay when someone actually clicks on your ad, but the resources you apply behind these can vary depending on the competitive nature of your industry and the audience you are targeting. It is far more practical to give context to your investment by first outlining what it is you are looking to achieve, how quickly you need to achieve it, and placing the appropriate resources behind your campaign in order to make that a reality.

Success then follows with the refinement of your Social Media Advertising campaigns. When you are new to the practice, it can be hard to know exactly how to optimise your campaigns, so it requires less budget to acquire customers or qualified leads.

Organic social media marketing can feel quite safe, as you only need to invest your time to get results. Moving into paid advertising across multiple social media platforms can therefore be daunting, as you are having to allocate larger amounts of resources in order to chase a higher return on investment in the future. That is why it is so crucial to partner your business with a Social Media Advertising agency who knows how to get you results.

If you are having difficult selecting the right agency for you, ensure you find a partner that begins by creating a unique Social Media Advertising plan for your business and goals – there are too many cookie-cutter solutions in circulation which won’t deliver the results you need.

You will also need an agency clear on how they measure performance. When you invest your resources behind any form of advertising, there is no room for guesswork, so you should receive clear, frequent, and fully transparent reporting demonstrating a return on investment from your campaigns. The key is to research and engage with an agency you trust to propel your business before a target audience ready to make the most of your products or services.

Social Media Advertising works best when a strong strategy is built on top of a target audience and clear goal setting. Common issues spring from campaigns created without a clear purpose or direction, having budgets and resources wasted by going to broad with their approach. The key skill and benefit behind Social Media Advertising is the wealth of data collected by the platforms, allowing businesses to target their audiences with more success than ever before. Unfortunately, many feel like selecting a refined niche might limit their potential and opt for casting a wider net. This actually wastes your budget placed behind your campaigns on audiences not looking to convert. Keep the focus on your ideal customers to ensure every dollar is well spent towards converting engaged customers.