Social media marketing built for your audience

Whether you are looking to build brand awareness, increase your customer engagement, drive more sales or acquire more customers, our social media marketing services provide end-to-end capability to help you achieve your goals

Our campaigns will connect, captivate and engage your target audience with a data-driven focus and creativity that converts. We do this by understanding your brand, target audience and aligning each element to your goals and objectives.

Our social media advertising and management services utilise social platforms such as Facebook, Instagram, LinkedIn and channels that provide hyper targeting precision. Our bespoke and tailored approach allows us to connect with your audience with a short, medium and long term focus that align with your marketing budget and investment.

What does this mean for your brand? It provides strategic and executional capability, and an end-to-end managed service that will seamlessly integrate with your business and team.

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Our social media expertise


We can create a social media marketing plan and strategy for your business or review and audit your existing strategy.

Our campaign audit and review will provide you with clarity and insights to assess your current marketing performance.

Our social strategists will turn the technical into tangible activities for each stage of the customer journey.

This can include creative requirements such as content calendars and scheduling, key deliverables and campaign milestones recommendations.

Our discovery sessions will capture your goals, objectives and timeframe considerations to allow us to create a strategic roadmap for your brand.


Our social media advertising is a fully managed service utilising social media platforms and channel that provide the ability to hyper target your audience to achieve core objective such as:

-building brand awareness (new customers) -generating engagement and interest -driving sales, enquiries and leads increasing brand recall and following

Our social advertising campaigns deliver an end to end solution. Our strategists work with our technical and creative teams to implement, execute and manage your campaign. All our Facebook Ads, Instagram Ads, Youtube and LinkedIn Ad campaigns are account managed by dedicated social media specialists in Melbourne who provide you with performance reporting, consultation and support.


Our creative service provides design and creative capability for your business. We will work closely with your internal team(s) or provide creative support and capability if required. Our creative and design team will follow brand guidelines such as voice and tone, imagery, and other requirements you may have.

Our captivating creative design will ensure that your audience is effectively targeted at each stage of the customer journey. Whether it’s brand awareness or compelling creative to drive sales and enquires, our creativity will leave an indelible impression on your audience.

Our creative service includes: professional design such as image creation, ad copy and sales copy, general website and blog copywriting and more.


We understand your customer journey

1. Awareness: Your brand is introduced to your target audience for the first time. Building brand awareness is the process of creating this initial recognition and introduction to your brand to an entirely new audience

2. Interest: Your target audience is aware of your brand and the goal is to build interest by cultivating and nurturing a closer relationship, familiarity and affinity to your brand.

3. Consideration: Your audience is now the decision making stage and considering whether to make a purchase or taking a specific action. In this stage, messaging moves towards a stronger and more specific call to actions.

4. Action: Your audience has taken action towards becoming a customer, client or taking a specific action. Depending on your business model, this maybe an online purchase, an enquiry form submission or arranging a meeting/appointment for your services.


Social media ad channels


With billions of monthly sessions and over 80% of Internet users on the platform, Facebook is one of the most targeted forms of advertising online.


With over 30% of Instagram users using the platform to purchase a product online, Instagram platform is helping drive millions of product sales for business owners each month.


YouTube provides excellent tools and best-in-class options for video advertisers, providing tools to support your goals & objectives, from driving awareness all the way to direct conversions.


LinkedIn is the number one platform for B2B marketing effectiveness to build brand awareness, drive traffic and generate leads. Four out of five LinkedIn members are responsible for driving business decisions for their organisation.


Our social media process

Precisely what’s going to give you the greatest possible engagement and return on investment.
Phenomenal content that’s uniquely designed to spark conversation and drive engagement.
In a way that optimises social ad platforms to maximise reach while giving you the best bang for buck.
Everything for you along the way to save you the headache and keep it all humming along.
Ongoing content and campaign performance and fine tune and optimise where we need to.


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What can we say, we dig creating awesome content…

Mustela – Facebook Engagement Post

Our content creation team produced this stop-motion animated gif to celebrate Easter, using the brand’s key ingredient and unique product selling point as the inspiration.


What can we say, we dig creating awesome content…

Collarts – Snapchat Video Ad

As one of the first Australian agencies to utilise Snapchat’s new self-serve advertising platform, we created video ads for all Collarts courses to optimise views and brand awareness, with a pre-populated form fill at the swipe up action to encourage conversions.


What can we say, we dig creating awesome content…

University of Melbourne – Facebook Canvas Ad

This Facebook ad was created for University of Melbourne and is optimised for website traffic. The aim of the canvas is to showcase a series of blog content The University created to promote their new online course.

The canvas landing page provides an opportunity for target student demographic to read an article of their choice and convert as a lead on the end landing page.


We work with all your social tech

Our social media specialist team’s knowledge spans wide across a diverse range of social mediums, applications and reporting channels. And if it’s something out of left field - we’ll learn it

Let’s get started growing the revenue from your digital marketing.

Get a comprehensive digital marketing audit plus a 30 minute consultation with an award-winning strategist.

Can’t wait? We’re ready to talk now. tel 1300 796 122
Your questions answered
Common questions we get

Given the amount of usage social media platforms can generate from users from every walk of life, the greatest asset available is the data they collect. If a business takes the time to map out their target market, and understands their ideal customer, then Social Media Advertising can help them to speak directly with these people in a way never before possible. Given the ability to apply a budget that is appropriate to your business, simple analytics to review performance, and quick, real-time results to allow constant refinement, this is an avenue of digital marketing capable of delivering the highest return on investment than any other channel.

The social media channels you use to convert users into customers isn’t nearly as important as the strategy you employ to do it. And any good strategy starts with identifying who you are trying to target. For example, you will not use the same tactics on Facebook to win over users on LinkedIn. Sometimes it is crucial to be highly active across multiple channels to deliver real social proof to potential customers. When you work with the Social Media Advertising team at Clearwater, we take the time to develop a clear roadmap on how to achieve your specific goals across the channels available to you, focusing more on the actions and efforts the convert best, as opposed to the specific channel.

Social Media Advertising and Google Ads are both powerful tools to promote your brand in front of a targeted audience ready to engage with your business. The performance of campaigns in converting these audiences will depend on how skilfully it is built and optimised. While every business and industry is different, and therefore will experience varying levels of success across the available channels, each platform has its place within a well-rounded digital marketing strategy and should be utilised to ensure all members of a target audience are being adequately reached.

Clearwater Agency is an Australian owned and operated, providing digital services to Australian businesses, large and small. We are based in Melbourne and work with businesses Australia wide, including Sydney, Brisbane, Perth, Adelaide and Hobart.

To achieve success with Social Media Advertising means crafting a profile and ads campaign that outperforms your competitors time and again. It means showing more value to your target audience to interrupt scrolling on their feed and make them consider your brand. And with the saturation of content available across the many social platforms in circulation, this can be extremely difficult.

The Social Media Advertising specialists at Clearwater take our clients to the next level by building a service around research and targeted demographics, determining when and where it is best to allocate your resources for the ultimate return on investment.

Unlike organic social media marketing, where businesses use the platforms available to them to post free, valuable material to engage and grow their following, Social Media Advertising is a more direct approach with a budget placed behind advertisements. Your capabilities will vary based on the platform you choose to employ, but one key aspect that will be available to you is the audience research and targeting. Once you have created your social media ad, you will then be able to use the data collected on that platform to ensure it is seen by your target audience, based on demographics such as where they live, their interests, and their history engaging with other businesses. Social ads operate on what is known as a pay-per-click (PPC) model, where businesses are only charged once someone clicks on their ad.

Rather than asking how much a Social Media Advertising campaign costs, it is more prudent to weigh up your goals against your available investment. The pay-per-click (PPC) model means you will only pay when someone actually clicks on your ad, but the resources you apply behind these can vary depending on the competitive nature of your industry and the audience you are targeting. It is far more practical to give context to your investment by first outlining what it is you are looking to achieve, how quickly you need to achieve it, and placing the appropriate resources behind your campaign in order to make that a reality.

Success then follows with the refinement of your Social Media Advertising campaigns. When you are new to the practice, it can be hard to know exactly how to optimise your campaigns, so it requires less budget to acquire customers or qualified leads.

Organic social media marketing can feel quite safe, as you only need to invest your time to get results. Moving into paid advertising across multiple social media platforms can therefore be daunting, as you are having to allocate larger amounts of resources in order to chase a higher return on investment in the future. That is why it is so crucial to partner your business with a Social Media Advertising agency who knows how to get you results.

If you are having difficult selecting the right agency for you, ensure you find a partner that begins by creating a unique Social Media Advertising plan for your business and goals – there are too many cookie-cutter solutions in circulation which won’t deliver the results you need.

You will also need an agency clear on how they measure performance. When you invest your resources behind any form of advertising, there is no room for guesswork, so you should receive clear, frequent, and fully transparent reporting demonstrating a return on investment from your campaigns. The key is to research and engage with an agency you trust to propel your business before a target audience ready to make the most of your products or services.

Social Media Advertising works best when a strong strategy is built on top of a target audience and clear goal setting. Common issues spring from campaigns created without a clear purpose or direction, having budgets and resources wasted by going to broad with their approach. The key skill and benefit behind Social Media Advertising is the wealth of data collected by the platforms, allowing businesses to target their audiences with more success than ever before. Unfortunately, many feel like selecting a refined niche might limit their potential and opt for casting a wider net. This actually wastes your budget placed behind your campaigns on audiences not looking to convert. Keep the focus on your ideal customers to ensure every dollar is well spent towards converting engaged customers.